Activision - Diablo IV Season 1: The Malignance - Launch
For the launch of the highly anticipated season 1: The Malignance of Activision's Diablo IV, I was charged with creating a multi level takeover campaign on the Activision Diablo IV social channels in the UK, France, and Germany. This consisted of a wide range of devices to promote the new season before its release. I created a range of instagram filters based on the limited art direction provided ahead of the announcement, the first being a simple reveal your prophecy filter, the second, a face changing filter that shows how you would look if infected by the antagonist in the game, the third, which was a stretch asset and not released was a filter mini game where you have to dodge enemies and capture Malignant hearts to gain a high score. All these filters were made in Spark AR and available to experience on the links below (please be advised these are mobile filters so must be opened on a phone).
Over 8 weeks we introduced the new season slowly with a takeover featuring these fleshy tendrils I modelled in Cinema 4D from the Art direction provided from the game. Initially it was only rolled out in the UK, France and Germany, but eventually it was picked up for global channels
