Warzone 2.0: Loot for Loyalty

Designing Visual Identity for a Warzone 2.0 UGC Campaign

I was brought into this project to design the lockup and overlay elements for a unique campaign that integrated user-generated content (UGC) from Warzone 2.0 streamers. The core concept centered around well-known Twitch personalities—recognized for their expertise and entertaining commentary—rating the performance of streamers based on their gameplay, categorizing their efforts as “loyal” or “disloyal” in the context of the game’s competitive world.

My role involved creating the visual language that would seamlessly tie together the UGC and the personalities, ensuring that the lockups, overlays, and transitions were dynamic, engaging, and aligned with the fast-paced, high-energy tone of the gaming community. The design needed to be clean yet immersive, capturing the essence of the game while enhancing the viewer’s experience with clear, bold graphics.

The result was a visually compelling series of content that not only elevated the campaign but also reinforced the connection between streamers and their audiences, blending creativity with gaming culture.