Adidas - UB22 Launch

Based on the premise that women's feet are different to men's feet Adidas produced the UB22, the first running shoe designed specifically for women.

For part of the launch We Are Social worked with independent female illustrators to produce these illustrations championing the female runner and giving tips for how to run better. I was brought in to animate them into 9x16 youtube shorts.

Date: 2021
Client: Adidas
Role: Animator