Adidas - UB22 Launch

Adidas introduced the UB22, its first running shoe engineered specifically for women, recognizing the unique biomechanics of female runners. To celebrate the launch, We Are Social partnered with independent female illustrators to create empowering visuals that highlight the female running experience and offer expert tips for improvement. I was entrusted with animating these illustrations into engaging 9x16 YouTube Shorts, transforming static artwork into dynamic, visually compelling motion graphics that inspire and inform runners worldwide.