A Tribute to Ellen White – Unseen Adidas Campaign

As England footballer Ellen White approached breaking the all-time goal-scoring record, we developed a proactive campaign for Adidas to celebrate her achievement. The concept centered around children from her former primary school, highlighting the lasting impact of her journey from grassroots football to national hero.

However, just before she could surpass the record, Ellen unexpectedly announced her retirement, and the campaign was never launched. Despite this, the project remains a testament to our ability to craft emotionally resonant storytelling and execute high-quality creative work on short timelines—ready to respond to key cultural moments.