"Live a Little This Lunchtime" – A High-Impact Campaign on a Lean Budget

"Live a Little This Lunchtime" was a full-service, multi-media campaign designed to position Pringles Small Cans as the must-have addition to any meal deal. Despite working within a tight budget, we maximized creative impact through bold motion design and dynamic visuals.

A key challenge was crafting an eye-catching, energetic aesthetic that would stand out in digital and social spaces. To achieve this, I expanded my technical skill set by learning and implementing Trapcode Particular, using particle simulations to create vibrant, playful motion graphics that embodied the fun, snackable nature of the product. This approach allowed us to inject a sense of movement and spontaneity into the campaign, making Pringles Small Cans feel irresistible and unmissable.

Through strategic creativity and technical innovation, we transformed budget constraints into an opportunity—delivering a visually compelling campaign that elevated the product’s appeal and reinforced its lunchtime essential status.