Rice Krispie Squares - Get Stuck In

Creative Campaign for Kellogg’s – A Playful Take on Rice Krispie Squares

We collaborated with Kellogg’s to produce a series of highly engaging assets that showcased the irresistible appeal of Rice Krispie Squares. The concept centered around a faux behind-the-scenes setup, where various members of the production crew—each represented as over-the-top characters—were caught in the act of sabotaging the shoot due to their uncontrollable cravings for the snack. This playful, humorous angle gave the campaign an authentic, relatable energy, playing on the idea that Rice Krispie Squares are simply too good to resist.

As the lead editor, I was responsible for bringing the videos to life through seamless storytelling, pacing, and cutting that highlighted the comedic chaos of the shoot. My work ensured the narrative flowed smoothly while maintaining the light-hearted, fun tone that Kellogg’s wanted to communicate.

In addition to the video content, I also produced still assets for multiple platforms, including a Spotify ad spot, ensuring the campaign’s message was consistent and visually compelling across digital touchpoints. The result was a multi-platform campaign that resonated with audiences, blending humor, creative storytelling, and strong brand messaging to elevate the iconic Rice Krispie Squares product.