Kellogg’s partnered with We Are Social to create a series of high-impact social assets celebrating the irresistible appeal of Rice Krispie Squares.

The campaign used a playful behind-the-scenes concept, where exaggerated crew characters sabotage the shoot after giving in to their cravings. The humour and self-awareness gave the content an authentic, relatable energy — reinforcing the idea that Rice Krispie Squares are simply too good to resist.

As lead editor, I shaped the films through tight pacing and comedic timing, ensuring the chaos felt intentional while keeping the tone light and brand-led. I also delivered supporting stills and digital assets, including a Spotify ad, to maintain consistency across platforms.

The result was a multi-channel campaign that blended humour, craft, and strong brand storytelling to elevate an iconic snack.