Starbucks - Spring '23

Creative Campaign for New Drink Range – A Fresh Take on Tradition

We were tasked with launching a new drink range for the start of the year, and the creative concept revolved around blending classic proverbs with a tongue-in-cheek twist, aligning with the playful yet sophisticated tone of the brand. The goal was to produce a series of assets that would capture attention and communicate the essence of the new product in a fun, engaging way.

As part of the creative team, I was responsible for executing these assets, working closely with the lead designer/art director to bring their vision to life. My role involved taking the provided art direction and animating the assets, infusing them with energy and personality to enhance the impact of the messaging. The animation style had to strike a balance between dynamic motion and subtlety, ensuring that each piece felt both fresh and aligned with the brand’s established identity.

These assets were strategically distributed across in-store displays and social media channels, reaching a wide audience and driving excitement around the product launch. The campaign was not only visually compelling but also conceptually strong, creating memorable moments that resonated with consumers and reinforced the brand’s unique voice.