The Unseen Promotional Content - The OO's

To promote The Unseen, an animated film On the Edge produced with animation studio Able & Baker we created a series of posters and other social assets designed to highlight certain aspects of the film and deliver a more immersive viewer experience.

The film is centred around the last Kauaʻi ʻōʻō bird, the Kauaʻi ʻōʻō were endemic to Hawaii and their song was last heard in 1987. The film shows the last male of the species desperately searching for a female.

The thinking behind the posters was to present the Kauaʻi ʻōʻō birds as a fictional band called the OO's on a farewell tour, evolving into the male Kauaʻi ʻōʻō going solo.

For the print campaign we launched it dark with no On the Edge branding on the actual poster but with a QR code that directed viewers to the film and an information page about the Kauaʻi ʻōʻō and other honeycreeper birds that are still threatened.