To launch the Deel all-in-one app, I created a short-form social film designed to stop the scroll and drive awareness.

The concept centres on a clear insight: customers had been asking for this — and now it’s live. Real social comments establish demand before a fast, intuitive walkthrough shows how the app transforms HR on mobile.

Simple visuals, sharp foley, and tactile motion bring the Deel app icon to life — briefly breaking out of the phone before snapping back into the digital world. The result is a bold, customer-led launch asset built for high-impact social feeds.